![]() ![]() Whenever he’s at an event or track and has time on his bike he produces an array of content to publish over the following days.Īs you build your content calendar look for combinations of photos and videos that will grab the attention of your audience and positively trigger the news feed algorithm of social networks, ensuring you get maximum visibility. Jordan is able to push out a great mix of content such as photos, shorter and longer edits, mobile filmed and professionally filmed video, shots on the bike and behind-the-scenes images. Off-road and freestyle rider Jordan Booker does a great job of publishing frequent, engaging content which he clearly has planned out well in advance. Likewise, if you’re a content creator yourself it’s all about the amount of time and energy you can put into your work. If you are managing social media and marketing for a rider clearly the amount of assets that can be produced and published depends on how busy your rider is. They will be producing content via in-house teams, as well as agencies, country-level franchises, race teams, athletes, influencers and even customers themselves.Ī smaller brand such as Mitas tyres publishes less frequently, but they do a fine job of mixing up fun content such as burnout videos, photos and videos of racing, incredible action shots, beautiful adventure riding pictures, street riding content, event promotions, seasonal content and specifically polished product imagery. Large, established brands such as Ducati have the resources to produce enough content to be publishing interesting posts on a daily basis. The answer to this should really be, publish as much content as you can with the resources you have available, whilst also aiming to make that content meaningful. Alternatives include creating a designated Google Calendar for your content, or simply building a calendar yourself in Google Sheets. In terms of setting everything out in a clear plan, the friendly folks at Hubspot and Jotform offer free social media content calendar templates which you can use as the base to build from. ![]() Any links, mentions and tags to include.Creative assets (photos and videos) and pre-approved captions to be published with the assets.Additional marketing channels you will publish on (web content, email marketing, content to share with influencers and press).The social network and account where the content will be published.The date and times the content will go live.A description of the content you plan to publish.A summary production plan of when content will be made.It’s important to make a list of products that need to be promoted at specific times of year, define the content formats that you know will engage with your audience, then fill out a week-by-week plan, including the days and times that you will post to social media and a mix of content types to be published.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |